Thursday, September 1, 2011

Chennai's Ganpati - Go Green - Environment Friendly

This Ganesha Chathurthi, Chennai is going that extra mile to celebrate the festival in an eco-friendly way.

Harith Tharang, a garden shop in T. Nagar, sells Ganesha idols made out of palm leaves and darbha grass. A 45-cm idol made of palm leaves is priced Rs 850, while the one made with darbha grass is priced Rs 750.

Rashmi Sunil, owner of Harith Tharang, started this initiative last year and says that “the response from customers has been great and a number of people have placed orders.”

“People are becoming more environment-conscious everyday. I started the palm leaf idol last year and came up with the idea of using darbha grass this year. Every festival, I try to come up with something new and eco-friendly for customers. It takes 2-3 hours to make an idol and is a labour-oriented process. Hence, it is an initiative to protect the environment and works as a good business model too.”

Radio broadcaster 92.7 BIG FM has also launched a campaign, ‘Green Ganesha', to promote Ganesha idols made of papier mache.

Sindhu Vijayakumar, Operations Head, 92.7 BIG FM, said, “Radio jockeys are going to houses in the city to collect old newspapers and other waste paper. This, in turn, is used for making Ganesha idols. About 80 kg of waste paper is required for a six ft-tall idol. We are using natural colours that do not pollute or harm aquatic life in the water bodies.”

Kanmani, Executive Producer, BIG FM, Chennai, said, “ We are planning to keep a Ganesha papier mache idol in the Ampa Skywalk Mall on August 31, where celebrities will be roped in for performing aarti everyday for three days, after which the idol will be moved across the city. The whole idea behind this cause is creating awareness about environment protection.”

RJ Big Muthu, who flagged off the event in Gummudipoondi, 55-km from Chennai, said that he believes it is high time we realised the importance of our environment and took measures to safeguard it. He also urged people in Chennai not to use plastic idols and go the eco-friendly way.

The drive is sponsored by Ramky Enviro Engineers Ltd, a comprehensive waste management and environmental services provider.

1 comment:

  1. Nice idea in going green. I hope a lot of organizations will follow your step and take an ISO 14001 Training and get a certification. Thanks!